Vision, Mission and Values


To become a regional pioneer in providing local and international markets with fertilizers on regular basis and in conformity with International Quality Standards in order to achieve a market share increase.


To deliver a high quality product to both the local and international markets, keeping the safest environmental impact and maintaining the highest level of customer satisfaction in order to promote maximizing shareholder's return.


- Excellence
- Continuous Improvement 
- Encourage Learning
- Integrity
- Transparency
- Loyalty
- Social Commitment