Vision, Mission and Values

Vision

To become a regional pioneer in providing local and international markets with fertilizers on regular basis and in conformity with International Quality Standards in order to achieve a market share increase.

Mission

To deliver a high quality product to both the local and international markets, keeping the safest environmental impact and maintaining the highest level of customer satisfaction in order to promote maximizing shareholder's return.

Values

- Excellence
- Continuous Improvement 
- Encourage Learning
- Integrity
- Transparency
- Loyalty
- Social Commitment